To be at the pinnacle of the Thai auto industry, devloping, designing and producing a comprehensive rang of products; with our own brand, to build optimum customer satisfaction through world-class quality and service.
To maximise customer satisfaction by providing world-class quality, price, delivery and service.
To establish and expand marketing and sales networks at home and abroad.
To pay close attention to the development and welfare of our human resources, so as to enable them to compete at world level and to be happy and proud to work for the organisation.
To ensure that products, production and work processes all take due account of our responsibilities towards environment, community and society through principles of good corporate governance.